Impulses, experiences and analyses from strategy, brand, communication and visibility. Written for specialists, for people who have to decide — not for search engines.
Every article to date is brought together here — from the current topic cluster on AI visibility (GEO) to the archive. Existing addresses are preserved.
A bogie weighs twelve tonnes. A set of points won't fit in an exhibition case. A signalling and control system is half software you can't even see. And yet…
Most projects in this field start with the wrong question. They start with 'should we do something with AR?' and end with an application that looks good at…
Three terms that constantly get mixed up in proposals, tenders and meetings. This isn't pedantry. Use the wrong term, and you either plan a project many…
Technical documentation is untapped communication capital.
How answer engines choose their sources — and what companies need to structure for it.
A WordPress website isn't a static project — it's a system that runs continuously. Updates, security checks and technical adjustments aren't an optional…
Fewer clicks, more answers. What that means for B2B websites in concrete terms.
Answer engines cite sources instead of listing links. What companies need to structure for it.
Search engine optimisation isn't dead — it's changing. What matters for companies now.
WordPress 7.0 marks a major version leap, and for many companies it's a reason to take a critical look at their website's structure. Major releases don't…
Fewer clicks, more answers. What that means for B2B websites.
The way people search for information is changing fundamentally. The main drivers are AI-based systems and language models such as ChatGPT, Gemini or…
Many B2B marketing teams went into the new year with a similar feeling: expectations are rising, the number of channels isn't shrinking, budgets are rarely…
Accessibility is on everyone's lips, not least since the German Accessibility Strengthening Act (BFSG) came onto the scene. Even so, it's often reduced in…
Accessibility is a topic that often gets overlooked in the digital space, and rarely thought through to the end. That's set to change, not least with the…
One of the hardest decisions a company faces after settling on a name is – you guessed it – the logo.
Google Analytics 4 (GA4) is the latest version of Google Analytics and comes with a range of new features to help you better understand your customers'…
2003. Back then it sounded unbelievably futuristic – and now it's already (or only?) 20 years ago. It's not just us – Boris and Petra, flame's founders back…
Infrastructure projects, along with devices and machinery in transport technology, are highly complex – something the InnoTrans trade fair, the world's…
A warm welcome!
KMUtmacher guest post: key IT security requirements driven by new working models
When it comes to version updates, 2022 brings two big ones at once: a major WordPress update (WP 5.9.0) and a new PHP version (PHP 8.0–8.1).
Getting the start of the year right
2021 will soon be behind us too, and right now there's no sign of the digital trend letting up. So wouldn't it be nice to start 2022 with a modern, and…
The WordPress 5.8 update, released in July 2021, brings some very welcome improvements to the Gutenberg editor and better support for the “WebP” image…
The current lockdown, and the store closures that come with it during the Covid crisis, have hit retailers and local shops hard. Since Monday, 11 January…
The WordPress theme “Avada” is one of the best-selling themes out there – we've worked with it plenty of times ourselves too, since it's very user-friendly…
Dear clients, partners and friends,
After the first wave of store closures and restrictions brought on by the Covid pandemic in March 2020, one thing quickly became clear: small, local businesses were hit especially hard, …
After we kicked off last year with a new WordPress version and a whole raft of updates and news, quite a bit has happened in the WordPress universe since then.
As always, a lot happened at “the flames” this year. And to keep the year-in-review from getting boring, we thought we'd sum the year up in numbers instead.…
We write when something relevant changes — not to an editorial calendar.
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