Find your bearings
Where are you, and where should you be?
Consulting & Strategy
Decide clearly, before you invest.
Positioning, market analysis and communication strategy for companies whose products need explaining. We work with what’s measurable — and we say so, by the way, even when the answer is uncomfortable. It’s precisely this neutral outside view that an in-house team can rarely provide.
What we do for you here.
We combine strategic depth with creative thinking and a genuine understanding of markets in flux — and we hand you the basis for a decision, not just the analysis. Whether business model, product idea or brand positioning: we review, question and develop it further, together with you and with the aim of creating solutions that last longer than one budget cycle.
We start with what matters: a sound analysis. And we go on with workshops, mental models, roadmaps and realistic delivery plans — as a sparring partner or as temporary reinforcement. Always hands-on, never a slide deck that ends up in a drawer.
Services in this field
Three work areas.
Each area with the services that belong to it — bookable on its own or as part of an ongoing partnership.
Plan for growth
Open up new areas without losing the core.
See delivery through
Strategy that doesn’t end up in a drawer.
Ways of working
The same service, three methods.
You decide task by task how the work is done — and know in advance what that means for control, effort and outcome.
Classic
Strategy consulting, classic
Analysis, interviews and positioning work with a fixed team. The recommendation emerges in conversation, not in a report — and you can stand behind it because you know what it rests on.
For positioning, rebranding and projects with real weight.
AI · Human in the Loop
AI-supported analysis, human recommendation
Market, competitor and audience data are gathered and prepared automatically. The judgement and the recommendation come from people — where judgement makes the difference.
When a lot of material has to be reviewed in a short time.
AI-first
Data & market monitoring by agents
Competition, topics and visibility are observed continuously — with a monthly delta rather than a one-off snapshot. You see movements before they become a problem.
For ongoing market observation as a standing service.
From this field
Work created here.
Medical technology
BRUMABA
A holistic brand and sales concept for the international market.
Digital consulting & concept · Corporate identity refresh · Concept, design and production of catalogues
Consulting & Strategy
E-mobility
ChargeX
3D product configurator for a Munich-based charging systems provider.
Digital consulting & strategy (sales & marketing) · Configurator development incl. 3D design, animation and coding · Web design
Space & Experience
Computer technology
Pyramid
Digital strategy, website and product catalogue for a computer manufacturer.
Digital consulting & strategy (sales & marketing) · Web design · WordPress website
Consulting & Strategy
Further reading
In-depth articles from this field.
AI consulting Munich
How we guide companies through making sense of, choosing and introducing AI.
AI readiness for the mid-market
How to tell whether a company is ready for AI projects.
Fragen und Antworten
Häufige Fragen
How long does a positioning take?
For the core, reckon on six to ten weeks, depending on how many people are involved and how solid the available market data is. A stocktake without the leadership team involved shortens nothing — it just pushes the discussion further back.
What sets your consulting apart from a classic management consultancy?
We deliver what we recommend. The strategy doesn’t end with the report; it carries on into brand, communication and brand space — with the same team. That makes recommendations more realistic, because we know the cost of delivery.
Do we need a market analysis if we’ve known our market for decades?
Usually not in the classic form. What pays off is the view from outside on what’s shifting right now: search behaviour, competitor communication, new entrants from adjacent fields. That’s exactly what can be observed today, data-backed and without great effort.
Can you also support us on an interim basis?
Yes. For change processes, realignments or growth phases we take on marketing and communication responsibility for a time — with a clear brief and a defined end.
And what fires you up?
Tell us what you’re working on right now. We’ll tell you what we can contribute — and what we can’t.
Arrange a chat