An overview for anyone who wants to make websites more accessible

In reality, it's about good, inclusive web experiences — for everyone.

And accessible websites aren't just a legal matter — they're a strategic one.

They're easier to use, reach more people, and are often faster too.

What makes up an accessible website?

An accessible website takes care of countless small details, in technology, design and content. Here are the key building blocks:

• Structure and navigation: a logical page hierarchy (H1–H3), keyboard operability, visible focus states
• Design and contrast: sufficient colour contrast, legible fonts, no information conveyed through colour alone
• Text and content: meaningful link text, sensible alt text for images, plain language
• Forms and interactions: clearly labelled fields, understandable error messages, a sensible tab order
• Technology and code: semantic HTML, screen reader compatibility, accessibility maintained even with plugins

What often gets forgotten

Linked PDFs need to be accessible too

Embedded videos need subtitles or transcripts

Buttons and icons need sufficient contrast

Keyboard or voice control is rarely tested

Why the effort pays off

Search engines favour accessible pages (an SEO advantage)

Higher user satisfaction and lower bounce rates

Better UX leads to better conversion rates

Accessibility sends a strong signal about your values and attitude

How flame can help with an accessible website:

At flame, accessibility isn't an add-on — it's part of how we work. From concept through to delivery, we keep accessibility and usability front of mind.

• Technical and design accessibility checks
• Awareness workshops
• Project support in line with common standards

In short

An accessible website isn't extra effort — it's a mark of quality. It's easier to use, easier to find, and it speaks to more people. It makes your communication more accessible, and your brand stronger.