Get found
In search, in AI answers, at the right moment.
Marketing & Communication
Visible where your customers already are.
Campaigns, content and visibility — in classic search, in AI answer systems and in the sales conversation. We measure what works and leave out what only creates busywork. Because ten times more content doesn’t make ten times more impact.
What we do for you here.
We develop marketing that is considered, relevant and built for impact. We think about content, channels and processes as one — and create connections that work, rather than stand-alone measures sitting side by side.
From the lead campaign to sales enablement, we make B2B communication visible and effective. And visibility long since means more than Google — it also means appearing in the answers of AI systems when someone asks for your solution.
Services in this field
Three work areas.
Each area with the services that belong to it — bookable on its own or as part of an ongoing partnership.
Content that works
Not more content. Better content.
Strengthen sales
So marketing lands in the conversation.
Ways of working
The same service, three methods.
You decide task by task how the work is done — and know in advance what that means for control, effort and outcome.
Classic
Campaigns with a signature
Idea, copy and design of a piece. Every claim checked, every figure backed up.
For campaigns that build the brand first.
AI · Human in the Loop
Content production with sign-off
Research and first drafts are created AI-supported; the expert review and sign-off stay with a professional. So you get volume without handing over control of message and quality.
For ongoing content production at volume.
AI-first
Always-on, personalisation, volume
Content is created data-driven and in continuous operation — differentiated by audience, language and channel, traceable at any time.
For personalisation and high volumes. With its own page at launch.
From this field
Work created here.
Industrial technology
HYTORC Deutschland
A modernised presence for the DACH market, from website to trade fair.
Digital & innovation consulting · Trade fairs & events (online / offline) · WordPress website with catalogue mode
Marketing & Communication
Research association
WAITRO
Website for a worldwide association of industrial research organisations.
Concept & structure · Web design · WordPress website with bespoke theme (with page builder)
Marketing & Communication
HR & Recruitment
myTalentscout
A fresh web presence for an IT recruiter, including merchandise.
Web design · WordPress website with bespoke theme · Animations
Marketing & Communication
Association
AGBC Munich
Website and marketing consulting for the American German Business Club Munich.
WordPress website · Social media & marketing consulting · Content migration & adaptation
Marketing & Communication
Further reading
In-depth articles from this field.
AI and search (GEO) for the mid-market
What changes when answers replace the search results.
Fragen und Antworten
Häufige Fragen
Why isn’t classic SEO enough any more?
Because a growing share of searches ends with an answer rather than a click. Whoever doesn’t appear in those answers is invisible — regardless of where their own page ranks. That changes how content has to be structured.
How do you measure the success of a B2B campaign?
By what reaches sales, not by impressions. We define up front which signals count — qualified enquiries, requests for quotes, meetings — and set up tracking and reporting around them.
Can you keep looking after our existing website?
Yes. We take over existing sites including maintenance, security and ongoing optimisation — even when they weren’t built by us.
How much content does B2B marketing really need?
Less than is often produced, and better. What matters is that every question a prospect asks before buying is answered in a findable place. That’s manageable — and it works for longer than an editorial calendar.
And what fires you up?
Tell us what you’re working on right now. We’ll tell you what we can contribute — and what we can’t.
Arrange a chat