About flame

We’re on fire for what’s new.

For change that works. For ideas that spark. And for people who want to get things moving. For 23 years we’ve worked out of Munich for the international B2B mid-market.

flame isn’t just a name — it’s an attitude.

From the spark of an idea to solid delivery, we shape brands, products, campaigns and processes with substance. With a strategic eye, creative ambition and digital strength we develop solutions that measurably move companies and projects forward — classic, digital and immersive.

Twenty-three years of international B2B marketing sit in this work. That’s the difference you don’t see in a pitch, but in the third year of a project.

Values

Three sentences we let ourselves be measured against.

Creative

We work creatively because we want to shape, not administer. With us, a spark of an idea becomes solid delivery, not another concept paper.

Open

We stay open because new perspectives bring new solutions. That goes for technologies just as much as for pushback from the client team.

Straightforward

We’re straightforward because clarity doesn’t need detours. If something won’t hold up, you’ll hear it from us — early enough to change course.

How we work: together, agile, honest.

Agility, to us, isn’t a method but an attitude. The best solutions come from real collaboration — when different viewpoints meet and people challenge and support one another.

That means listening, thinking along, going along. Not supplier and client, but a team with a shared goal. Classic, digital and immersive — depending on what a project really needs.

This is flame

The people you’ll work with.

No account management between you and the people doing the work. You speak directly with those responsible — for years, if you like.

Petra Dahm

Petra Dahm

Strategy and Communication

A strategy and communication expert with international experience and a digital pioneering spirit. Since the nineties she has driven digital topics forward, advised companies in Europe, Asia and the Americas, and translated complex requirements into clear strategic solutions. Her focus: lasting change that moves organisations and people forward.

Boris Dahm

Boris Dahm

Head of Design

Head of Design with a focus on visual clarity and creative depth. He has realised numerous brand identities and design systems — from international corporate identities through spatial experiences to digital applications. He thinks in images, scenes and concepts and makes brands tangible.

Sonja Bunzeit

Sonja Bunzeit

Digital Marketing and Communication

A digital native and experienced adviser for digital / agentic marketing and communication. She guides companies through choosing and introducing practical solutions: from campaign strategy through CRM set-ups to performance workflows. Her aim: clarity in the digital jungle and measures that work.

Theresia Cocuzza

Theresia Cocuzza

Digital Implementation

A digital doer with technical know-how and a creative eye. She develops digital measures, content structures and UX concepts that not only work but can also be run sustainably. She knows what’s doable — and what’s better left alone.

Ways of working

You decide how the work is done.

Anyone can do AI today — what counts is how much thinking a task needs. You decide per project and know in advance what that means for control, effort and outcome.

Classic · our standard

When experience is what counts

Consulting, strategy and unmistakable creative — from people who've known the challenges and success factors in business-to-business for years: every decision is discussed, reasoned and owned.

For positioning, rebranding and brand-defining projects.
AI · Human in the Loop

Pace with sign-off — brand safety stays

More pace, more automation, more markets — that's our hybrid approach, “human in the loop”. Whatever leaves your house has been checked and signed off by a professional. You gain speed without trading away brand safety.

For ongoing production, when pace matters and brand safety is non-negotiable.
AI-first

Scaling without the black box

Agentic commerce in B2B isn't a thing of the future — it's already reality today. Add the experience factor, e.g. through animation or augmented reality, and it becomes a genuine point of difference. We support our clients from the idea through to the analysis.

For high volumes, personalisation and always-on demand.
Foundation · Workshops

Innovative technologies need trust. In the workshop we build a shared understanding and pick up wherever it makes individual sense for you. Not the next lecture about AI, but a concrete result to take away. Current focus areas: artificial intelligence, agentic commerce experience, virtual and augmented reality (VR/AR).

See the workshops →

Twenty-three years in four milestones.

2003

Founded by Boris and Petra Dahm

In the middle of the dotcom slump, when “digitalisation is the future” was a hard promise to sell.

2010

Web 2.0 gets going

More apps, more digital and more clients from around the world.

2016

Early to immersive technologies (or Web 3.0?)

Since the first Oculus headset we’ve worked with VR and AR — a decade before “immersive” turned up in B2B tenders. Out of that came product configurators, virtual showrooms and trade-fair applications.

2023

AI — not first yet, but there from the start

Structured data, machine learning and automation — working with our industrial clients, we all got to know the early days together.

Fragen und Antworten

Häufige Fragen

How big is flame?
A settled core team in Munich, complemented by a well-drilled network of editorial, photography, production, stand construction and development. In person or agentic. You always speak with the same people — the network works behind, not in between.
How long has the agency been around?
Since 2003. Twenty-three years of international B2B work are the source of most of what we know about products and services that need explaining.
Do you also work internationally?
Yes. Projects in Europe, Asia and the Americas have been part of it for years; some of our clients communicate exclusively in English. The English presence sits at hello-flame.com.
What does “straightforward” mean in practice?
That you get an assessment, not diplomacy. If a plan won’t hold up or the budget is in the wrong place, we say so clearly and plainly.

And what fires you up?

We look forward to new projects, exciting ideas and conversations as equals — whether a concrete enquiry or a first exchange.

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