WAITRO
Website for a worldwide association of industrial research organisations.
The brief
WAITRO is an international network of industrial research and technology organisations. To present its growing online activity and new service formats to stakeholders and prospective members in a fitting, modern way, the website needed an overhaul of its structure, design and content. It was also important that the WAITRO team could manage and extend the site easily on their own.
The solution
We began with a co-creation process alongside the WAITRO team, developing a new, fitting structure and user journeys for the site. The UN Sustainable Development Goals ran through the project as a common thread, used, for example, to categorise and filter content. This formed the basis for a fresh web design. The site was built on the WordPress CMS with a bespoke theme, extended with several content types and features. Since launch, the site has been updated and expanded independently by the in-house team (news, events and more).
What we took on.
- Concept & structure
- Web design
- WordPress website with bespoke theme (with page builder)
- Development of custom functions and features
- Performance optimisation
- Content adaptation
Competence field: Marketing & Communication
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