HYTORC Deutschland
A modernised presence for the DACH market, from website to trade fair.
The brief
In Germany, the HYTORC sales brand is represented by Barbarino & Kilp GmbH and HYTORC seis Drehmomentmaschinen GmbH. To create a clear, consistent voice for customers across the DACH region, HYTORC Germany's sales and marketing activity needed to be brought onto a shared foundation. This called for a dedicated corporate design and a refresh of communication materials.
The solution
Following initial consulting and joint workshops, we developed a contemporary design for both online and offline materials. The complex bolting-technology product portfolio is presented in an engaging, informative way on a custom-built WordPress website. Technical data, a product search and a direct enquiry function optimise every touchpoint with existing and potential customers. Innovative content formats, such as a webcast and augmented reality models, strengthen the brand online. We continue to advise HYTORC Germany on an ongoing basis, on digital lead generation and strategic topics.
What we took on.
- Digital & innovation consulting
- Trade fairs & events (online / offline)
- WordPress website with catalogue mode
- Sales support
- Social media marketing
- Augmented reality application
Competence field: Marketing & Communication
Further glimpses of the project.
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