AGBC Munich
Website and marketing consulting for the American German Business Club Munich.
The brief
Several years earlier, we had already built a WordPress website with an integrated members' forum (BuddyPress) for the “Munich Chapter” of the American German Business Club e.V. As managing the members' area had become fairly labour-intensive, and the club wanted to engage a younger audience more strongly, we recommended shifting member exchange to real-life events and social networks instead. The brief for the website then became a modernised presence that gives a clear overview of the club and what it does.
The solution
Building on the existing corporate design, we developed a slightly more modern, fresher web design. Most of the content from the old site was carried over and optimised for the new site's structure, including for SEO. As an added feature, we integrated a custom sign-up process for club events. The new website now focuses on the most important content around AGBC, so club members can concentrate fully on networking and event planning again.
What we took on.
- WordPress website
- Social media & marketing consulting
- Content migration & adaptation
Competence field: Marketing & Communication
Further glimpses of the project.
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