UNIFE
Trade fair presence at InnoTrans for the European rail industry association.
The brief
We've supported UNIFE (the Association of the European Rail Industry) at InnoTrans for several years now. After the leading international trade fair for transport technology was cancelled due to the Covid-19 pandemic, the brief for InnoTrans 2022 was to show a clear evolution and refinement on previous appearances following the four-year gap. A key element for UNIFE is the stage programme, the highlight of which is the launch of the World Rail Market Study.
The solution
During the pandemic, UNIFE had developed a modern, updated corporate design that provided an ideal foundation for the stand design. The open stand concept centres on a stage for the full programme of talks and panels, followed by a dedicated networking area. Interactive “workstations” around the perimeter, alongside a bar and reception, create further opportunities to engage with visitors. A large-format hanging banner completes the stand, giving it excellent visibility from a distance.
What we took on.
- Consulting & project management
- Stand design
- Web-based information portal for interactive screens
Competence field: Space & Experience
Further glimpses of the project.
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