Metrail Construction
New brand identity for a British infrastructure maintenance company.
The brief
Metrail Construction Ltd is an England-based company specialising in infrastructure maintenance (motorways, bridges, rail). To consolidate and grow its market position, the brief was to step up marketing and communication activity — particularly online.
The solution
As the visual identity had become somewhat dated, we developed a new logo and design so that marketing and communication materials could be built around clearly defined target groups. A new WordPress-based website was created as the foundation for all online activity, giving visitors a clear overview of Metrail's application areas, services and news. Sales-support materials such as product data sheets were also redesigned to match. We set up core communication profiles (social media, industry networks) and developed a matching content plan together with the Metrail team. Metrail's new identity also made a strong impression in person, at trade fairs and industry events.
What we took on.
- Business & digital consulting
- Corporate design
- WordPress website
- Search engine optimisation
- Social media strategy
- Business stationery & sales materials
Competence field: Brand & Design
Further glimpses of the project.
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