Haberzettl ExpoLog
Brand, design and market launch for Haberzettl ExpoLog in event and trade-show logistics.
The brief
For the launch of Haberzettl ExpoLog, we built the brand and marketing foundation from the ground up. The Munich-based company specialises in tailored logistics solutions for trade-show and event transport. Starting from a clear positioning, we developed the brand from scratch and guided the market entry strategically and creatively.
The solution
The goal was a professional, internationally credible brand presence that conveys competence, precision and reliability. We developed a clear positioning — including USPs, target-audience approach and market-entry strategy — as the basis for a brand story and a modern, distinctive brand identity that communicates the brand core clearly while laying the communications groundwork for the launch. This strategic groundwork set the stage for an efficient, confident go-to-market.
What we took on.
- Market-entry strategy & positioning
- Logo & corporate design
- Website
- Business stationery
- Promotional items & giveaways
- Online marketing
Competence field: Brand & Design
Further glimpses of the project.
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