flame had and still has the same basic idea for us: to pass on the fire that burns within ourselves - to inspire people with our passion - simply to really inspire. Beyond that, however, there were of course aspects of content that we wanted to take into account. For example, that fire was pretty much one of the first means of communication for humans (beacons, smoke signals, etc.) as well as the intimacy of a fireplace or campfire for impulses and conversations. And last but not least, as a young, innovative company, we also wanted to be somehow cool and, above all, internationally "ready".